{"id":72590,"date":"2026-09-09T11:08:48","date_gmt":"2026-09-09T09:08:48","guid":{"rendered":"https:\/\/www.dircom.org\/?post_type=tribe_events&#038;p=72590"},"modified":"2026-09-09T14:49:34","modified_gmt":"2026-09-09T12:49:34","slug":"el-poder-de-la-comunicacion-en-una-opa-el-caso-del-banco-sabadell","status":"publish","type":"tribe_events","link":"https:\/\/www.dircom.org\/ca\/evento\/el-poder-de-la-comunicacion-en-una-opa-el-caso-del-banco-sabadell\/","title":{"rendered":"El poder de la Comunicaci\u00f3n en una OPA. El caso del Banco Sabadell"},"content":{"rendered":"<p>La OPA sobre <strong>Banco Sabadell <\/strong>ha sido uno de los casos m\u00e1s relevantes de los \u00faltimos a\u00f1os en el \u00e1mbito de la <strong>comunicaci\u00f3n corporativa<\/strong>. En un contexto de elevada complejidad, m\u00e1xima exposici\u00f3n p\u00fablica y gran trascendencia empresarial, la comunicaci\u00f3n se convirti\u00f3 en un elemento clave para acompa\u00f1ar a la organizaci\u00f3n, construir un relato s\u00f3lido y generar confianza entre todos los grupos de inter\u00e9s.<\/p>\n<p>En este <strong>Case Study <\/strong>exclusivo para los socios y socias de Dircom Catalunya, as\u00ed como para sus equipos, descubriremos de primera mano\u00a0<strong>c\u00f3mo se dise\u00f1\u00f3 y despleg\u00f3 la estrategia de comunicaci\u00f3n a lo largo de todo el proceso<\/strong>: desde la definici\u00f3n del relato y la coordinaci\u00f3n con la alta direcci\u00f3n, hasta la gesti\u00f3n de los distintos p\u00fablicos, la comunicaci\u00f3n con los medios, la estrategia de contenidos y la campa\u00f1a publicitaria que acompa\u00f1\u00f3 la operaci\u00f3n.<\/p>\n<p>Conoceremos los principales retos, las decisiones m\u00e1s relevantes y los aprendizajes de uno de los procesos empresariales m\u00e1s significativos de los \u00faltimos a\u00f1os, y reflexionaremos sobre el papel estrat\u00e9gico que desempe\u00f1a la comunicaci\u00f3n cuando el futuro de una organizaci\u00f3n est\u00e1 en juego.<\/p>\n<h4>PROGRAMA<\/h4>\n<p><strong>09:00 h Bienvenida<\/strong><\/p>\n<p><strong>09:10h Case Study: \u201cEl poder de la comunicaci\u00f3n en una OPA\u201d con:<\/strong><\/p>\n<ul>\n<li><strong>Virginia Zafra<\/strong>. Directora general de Comunicaci\u00f3n e Imagen Corporativa de Banco Sabadell<\/li>\n<li><strong>Juan Vald\u00e9s<\/strong>. Director de Comunicaci\u00f3n Externa de Banco Sabadell<\/li>\n<li><strong>Javier Tom\u00e9<\/strong>. Director de Identidad Corporativa de Banco Sabadell<\/li>\n<li><strong>Marta Milleiro<\/strong>. Directora de Marketing de Banco Sabadell<\/li>\n<\/ul>\n<p><strong>10:15h Debate con los asistentes<\/strong><\/p>\n<p><strong>10:45h Clausura y caf\u00e9 <em>networking<\/em><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>FORMACI\u00d3N PARA SOCIOS Y EQUIPOS<\/strong><br \/>\nAforo limitado. Imprescindible confirmaci\u00f3n de asistencia<br \/>\nPara inscribir a equipos de socios y para cualquier consulta puedes ponerte en contacto con: <a href=\"mailto:cat@dircom.org\">Dircom Catalunya &#8211; cat@dircom.org<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #81bc00;\">EL PODER DE LA COMUNICACI\u00d3 EN UNA OPA\u00a0<\/span><br \/>\n<span style=\"color: #81bc00;\">El cas Banc Sabadell<\/span><\/h2>\n<p>L&#8217;OPA sobre <strong>Banc Sabadell<\/strong> ha estat un dels casos m\u00e9s rellevants dels darrers anys en l&#8217;\u00e0mbit de la <strong>comunicaci\u00f3 corporativa<\/strong>. En un context d&#8217;elevada complexitat, m\u00e0xima exposici\u00f3 p\u00fablica i gran transcend\u00e8ncia empresarial, la comunicaci\u00f3 ha esdevingut un element clau per acompanyar l&#8217;organitzaci\u00f3, construir un relat s\u00f2lid i generar confian\u00e7a entre tots els grups d&#8217;inter\u00e8s.<\/p>\n<p>En aquest <strong>Case Study<\/strong> exclusiu per als socis i s\u00f2cies de Dircom Catalunya,\u00a0aix\u00ed com per als seus equips, descobrirem de primera m\u00e0 <strong>com es va dissenyar i desplegar l&#8217;estrat\u00e8gia de comunicaci\u00f3 al llarg de tot el proc\u00e9s<\/strong>: des de la definici\u00f3 del relat i la coordinaci\u00f3 amb l&#8217;alta direcci\u00f3, fins a la gesti\u00f3 dels diferents p\u00fablics, la comunicaci\u00f3 amb els mitjans, l&#8217;estrat\u00e8gia de continguts i la campanya publicit\u00e0ria que va acompanyar l&#8217;operaci\u00f3.<\/p>\n<p>Coneixerem els principals reptes, les decisions m\u00e9s rellevants i els aprenentatges d&#8217;un dels processos empresarials m\u00e9s significatius dels \u00faltims anys, i reflexionarem sobre el paper estrat\u00e8gic que exerceix la comunicaci\u00f3 quan el futur d&#8217;una organitzaci\u00f3 est\u00e0 en joc.<\/p>\n<h4>PROGRAMA<\/h4>\n<p><strong>09:00h Benvinguda<\/strong><\/p>\n<p><strong>09:10h Case Study \u201cEl poder de la comunicaci\u00f3 en una OPA\u201d amb:<\/strong><\/p>\n<ul>\n<li><strong>Virginia Zafra<\/strong>. Directora general de Comunicaci\u00f3 i Imatge corporativa de Banc Sabadell<\/li>\n<li><strong>Juan Vald\u00e9s<\/strong>. Director de Comunicaci\u00f3 Externa de Banc Sabadell<\/li>\n<li><strong>Javier Tom\u00e9<\/strong>. Director d\u2019Identitat Corporativa de Banc Sabadell<\/li>\n<li><strong>Marta Milleiro<\/strong>. Directora de Marketing de Banc Sabadell<\/li>\n<\/ul>\n<p id=\"isPasted\"><strong>10:15h Debat amb els assistents<\/strong><\/p>\n<p><strong>10:45h Cloenda i caf\u00e8 <em>networking<\/em><\/strong><\/p>\n<p><strong>FORMACI\u00d3 PER A SOCIS I EQUIPS<\/strong><br \/>\nAforament limitat. Imprescindible confirmaci\u00f3 d&#8217;assist\u00e8ncia<br \/>\nPer inscriure equips de socis i per a qualsevol consulta podeu enviar un correu a: <a href=\"mailto:cat@dircom.org\">Dircom Catalunya &#8211; cat@dircom.org<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La OPA sobre Banco Sabadell ha sido uno de los casos m\u00e1s relevantes de los \u00faltimos a\u00f1os en el \u00e1mbito de la comunicaci\u00f3n corporativa. En un contexto de elevada complejidad, m\u00e1xima exposici\u00f3n p\u00fablica y gran trascendencia empresarial, la comunicaci\u00f3n se convirti\u00f3 en un elemento clave para acompa\u00f1ar a la organizaci\u00f3n, construir un relato s\u00f3lido y generar confianza entre todos los grupos de inter\u00e9s. En este Case Study exclusivo para los socios y socias de Dircom Catalunya, as\u00ed como para sus&#8230;<\/p>\n","protected":false},"author":708,"featured_media":72591,"template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_tribe_events_status":"","_tribe_events_status_reason":"","_tribe_events_is_hybrid":"","_tribe_events_is_virtual":"","_tribe_events_virtual_video_source":"","_tribe_events_virtual_embed_video":"","_tribe_events_virtual_linked_button_text":"","_tribe_events_virtual_linked_button":"","_tribe_events_virtual_show_embed_at":"","_tribe_events_virtual_show_embed_to":[],"_tribe_events_virtual_show_on_event":"","_tribe_events_virtual_show_on_views":"","_tribe_events_virtual_url":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"tags":[],"tribe_events_cat":[103],"class_list":["post-72590","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-escuela-dircom","cat_escuela-dircom"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"En este Case Study de Dircom Catalunya, descubriremos de primera mano c\u00f3mo se dise\u00f1\u00f3 y despleg\u00f3 la estrategia de comunicaci\u00f3n a lo largo de todo el proceso\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Olga Reviejo\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.dircom.org\/ca\/evento\/el-poder-de-la-comunicacion-en-una-opa-el-caso-del-banco-sabadell\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"ca_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Asociaci\u00f3n de Directivos de Comunicaci\u00f3n - Dircom\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Case Study: \u201cEl poder de la comunicaci\u00f3n en una OPA\u201d\" \/>\n\t\t<meta property=\"og:description\" content=\"En este Case Study de Dircom Catalunya, descubriremos de primera mano c\u00f3mo se dise\u00f1\u00f3 y despleg\u00f3 la estrategia de comunicaci\u00f3n a lo largo de todo el proceso\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.dircom.org\/ca\/evento\/el-poder-de-la-comunicacion-en-una-opa-el-caso-del-banco-sabadell\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-09-09T09:08:48+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-09-09T12:49:34+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Case Study: \u201cEl poder de la comunicaci\u00f3n en una OPA\u201d\" \/>\n\t\t<meta name=\"twitter:description\" content=\"En este Case Study de Dircom Catalunya, descubriremos de primera mano c\u00f3mo se dise\u00f1\u00f3 y despleg\u00f3 la estrategia de comunicaci\u00f3n a lo largo de todo el proceso\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.dircom.org\\\/ca\\\/evento\\\/el-poder-de-la-comunicacion-en-una-opa-el-caso-del-banco-sabadell\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.dircom.org\\\/ca\\\/#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.dircom.org\\\/ca\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.dircom.org\\\/ca\\\/agenda_dircom\\\/#listItem\",\"name\":\"Esdeveniments\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.dircom.org\\\/ca\\\/agenda_dircom\\\/#listItem\",\"position\":2,\"name\":\"Esdeveniments\",\"item\":\"https:\\\/\\\/www.dircom.org\\\/ca\\\/agenda_dircom\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.dircom.org\\\/agenda_dircom\\\/category\\\/escuela-dircom\\\/#listItem\",\"name\":\"Formaci\\u00f3n\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.dircom.org\\\/ca\\\/#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.dircom.org\\\/agenda_dircom\\\/category\\\/escuela-dircom\\\/#listItem\",\"position\":3,\"name\":\"Formaci\\u00f3n\",\"item\":\"https:\\\/\\\/www.dircom.org\\\/agenda_dircom\\\/category\\\/escuela-dircom\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.dircom.org\\\/ca\\\/evento\\\/el-poder-de-la-comunicacion-en-una-opa-el-caso-del-banco-sabadell\\\/#listItem\",\"name\":\"El poder de la Comunicaci\\u00f3n en una OPA. 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