{"id":72951,"date":"2026-09-30T17:19:38","date_gmt":"2026-09-30T15:19:38","guid":{"rendered":"https:\/\/www.dircom.org\/?p=72951"},"modified":"2026-09-30T17:19:38","modified_gmt":"2026-09-30T15:19:38","slug":"dircom-inaugura-casos-que-inspiren-amb-lestrategia-de-comunicacio-de-banc-sabadell-davant-lopa","status":"publish","type":"post","link":"https:\/\/www.dircom.org\/ca\/2026\/09\/30\/dircom-inaugura-casos-que-inspiren-amb-lestrategia-de-comunicacio-de-banc-sabadell-davant-lopa\/","title":{"rendered":"Dircom inaugura \u2018Casos que inspiren\u2019 amb l\u2019estrat\u00e8gia de comunicaci\u00f3 de Banc Sabadell davant l\u2019OPA"},"content":{"rendered":"<blockquote><p><strong>El nou cicle promou l\u2019intercanvi d\u2019experi\u00e8ncies entre professionals per compartir bones pr\u00e0ctiques i aprenentatges que ajudin a afrontar els reptes de comunicaci\u00f3 de les seves organitzac<\/strong><\/p><\/blockquote>\n<p>L\u2019Associaci\u00f3 de Directius de Comunicaci\u00f3, Dircom, ha estrenat el cicle \u2018Casos que inspiren\u2019 amb dues trobades celebrades a Madrid i Barcelona al voltant de l\u2019estrat\u00e8gia de comunicaci\u00f3 de Banc Sabadell davant l\u2019OPA. La iniciativa apropa als socis experi\u00e8ncies de comunicaci\u00f3 explicades pels professionals que les han liderat, amb l\u2019objectiu de convertir-les en coneixement compartit per a la professi\u00f3.<\/p>\n<p>Les sessions, celebrades el 24 de setembre a Madrid i el 30 de setembre a Barcelona, han perm\u00e8s aprofundir en les decisions que hi ha darrere de l\u2019estrat\u00e8gia, comprendre les dificultats del seu desenvolupament i debatre sobre aprenentatges que poden resultar \u00fatils en altres organitzacions.<\/p>\n<p>La iniciativa respon a una de les missions de l\u2019associaci\u00f3: impulsar el desenvolupament dels professionals de la comunicaci\u00f3 i refor\u00e7ar la seva capacitat per contribuir a les decisions i als objectius de les seves organitzacions. Compartir com s\u2019ha abordat un repte concret permet contrastar enfocaments amb altres companys i ampliar el criteri amb qu\u00e8 s\u2019afronta la feina di\u00e0ria.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>El primer cas: comunicaci\u00f3 davant un repte de m\u00e0xima exposici\u00f3<\/strong><\/h2>\n<p>A Madrid, la trobada va tenir lloc a Corporate Society i va comptar amb la benvinguda de Nieves Rey. Hi van participar Virginia Zafra, directora general de Comunicaci\u00f3 i Imatge Corporativa de Banc Sabadell; Juan Vald\u00e9s, director de Comunicaci\u00f3 Externa, i Javier Tom\u00e9, director d\u2019Identitat Corporativa.<\/p>\n<p>A Barcelona, la sessi\u00f3, organitzada per Dircom Catalunya al campus nord de l\u2019IESE, ha estat inaugurada per Sandra Hors, vicepresidenta primera de Dircom Catalunya. A la Virginia Zafra, Juan Vald\u00e9s i Javier Tom\u00e9 s\u2019hi ha sumat tamb\u00e9 la Marta Milleiro, directora de M\u00e0rqueting de Banc Sabadell.<\/p>\n<p>En totes dues trobades, els professionals de Banc Sabadell han compartit l\u2019estrat\u00e8gia de comunicaci\u00f3 que va acompanyar l\u2019entitat durant m\u00e9s de disset mesos de m\u00e0xima exposici\u00f3 p\u00fablica. El seu objectiu va ser traslladar amb claredat la posici\u00f3 del banc, protegir-ne la reputaci\u00f3 i refor\u00e7ar la confian\u00e7a dels seus grups d\u2019inter\u00e8s en el seu projecte independent.<\/p>\n<p>El cas ha perm\u00e8s analitzar com s\u2019integra la comunicaci\u00f3 en la resposta d\u2019una organitzaci\u00f3 davant d\u2019un proc\u00e9s determinant per al seu futur. La coordinaci\u00f3 amb l\u2019alta direcci\u00f3, la relaci\u00f3 amb empleats, accionistes, reguladors i mitjans de comunicaci\u00f3, i el desenvolupament de continguts i de la campanya publicit\u00e0ria van formar part d\u2019una estrat\u00e8gia conjunta, reconeguda amb dos Premis Dircom Ram\u00f3n del Corral 2026, en les categories de Comunicaci\u00f3 i Alta Direcci\u00f3 i Comunicaci\u00f3 Integral en Grans Companyies.<\/p>\n\n\t\t<style>\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-72951 gallery-columns-3 gallery-size-medium'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.dircom.org\/ca\/2026\/09\/30\/dircom-inaugura-casos-que-inspiren-amb-lestrategia-de-comunicacio-de-banc-sabadell-davant-lopa\/dag-005-_m1a0687\/'><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.dircom.org\/wp-content\/uploads\/2026\/09\/DAG-005-_M1A0687-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.dircom.org\/ca\/2026\/09\/30\/dircom-inaugura-casos-que-inspiren-amb-lestrategia-de-comunicacio-de-banc-sabadell-davant-lopa\/dag-027-_m1a0801\/'><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.dircom.org\/wp-content\/uploads\/2026\/09\/DAG-027-_M1A0801-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.dircom.org\/ca\/2026\/09\/30\/dircom-inaugura-casos-que-inspiren-amb-lestrategia-de-comunicacio-de-banc-sabadell-davant-lopa\/dag-050-_m1a0927\/'><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.dircom.org\/wp-content\/uploads\/2026\/09\/DAG-050-_M1A0927-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>&nbsp;<\/p>\n<h2><strong>Un espai per aprendre dels qui han afrontat el repte<\/strong><\/h2>\n<p>\u2018Casos que inspiren\u2019 tindr\u00e0 continu\u00eftat amb noves experi\u00e8ncies de comunicaci\u00f3 que es compartiran amb els socis de Dircom. El format combina l\u2019exposici\u00f3 dels protagonistes amb el di\u00e0leg entre professionals, per con\u00e8ixer els motius que hi ha darrere de cada decisi\u00f3 i entendre com hi van influir les circumst\u00e0ncies de cada organitzaci\u00f3.<\/p>\n<p>El cicle continuar\u00e0 amb noves sessions dedicades al <em>rebranding<\/em> de Verisure i a l\u2019experi\u00e8ncia de Cabify, que permetran continuar compartint bones pr\u00e0ctiques i aprenentatges \u00fatils per afrontar els reptes actuals de la comunicaci\u00f3 corporativa.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El nou cicle promou l\u2019intercanvi d\u2019experi\u00e8ncies entre professionals per compartir bones pr\u00e0ctiques i aprenentatges que ajudin a afrontar els reptes de comunicaci\u00f3 de les seves organitzac L\u2019Associaci\u00f3 de Directius de Comunicaci\u00f3, Dircom, ha estrenat el cicle \u2018Casos que inspiren\u2019 amb dues trobades celebrades a Madrid i Barcelona al voltant de l\u2019estrat\u00e8gia de comunicaci\u00f3 de Banc Sabadell davant l\u2019OPA. La iniciativa apropa als socis experi\u00e8ncies de comunicaci\u00f3 explicades pels professionals que les han liderat, amb l\u2019objectiu de convertir-les en coneixement compartit&#8230;<\/p>\n","protected":false},"author":1181,"featured_media":73017,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[1442,1448],"tags":[1516],"class_list":["post-72951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad-ca","category-dircom-catalunya-ca","tag-reconocimiento-ca"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"El nou cicle promou l\u2019intercanvi d\u2019experi\u00e8ncies entre professionals per compartir bones pr\u00e0ctiques i aprenentatges que ajudin a afrontar els reptes de comunicaci\u00f3 de les seves organitzac L\u2019Associaci\u00f3 de Directius de Comunicaci\u00f3, Dircom, ha estrenat el cicle \u2018Casos que inspiren\u2019 amb dues trobades celebrades a Madrid i Barcelona al voltant de l\u2019estrat\u00e8gia de comunicaci\u00f3 de Banc\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Fernando Romero\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.dircom.org\/ca\/2026\/09\/30\/dircom-inaugura-casos-que-inspiren-amb-lestrategia-de-comunicacio-de-banc-sabadell-davant-lopa\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"ca_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Asociaci\u00f3n de Directivos de Comunicaci\u00f3n - 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