{"id":68916,"date":"2026-04-24T09:46:00","date_gmt":"2026-04-24T07:46:00","guid":{"rendered":"https:\/\/www.dircom.org\/?p=68916"},"modified":"2026-04-24T10:38:08","modified_gmt":"2026-04-24T08:38:08","slug":"la-comunicacio-interna-com-a-palanca-estrategica-per-impulsar-cultura-i-transformacio-a-les-organitzacions","status":"publish","type":"post","link":"https:\/\/www.dircom.org\/ca\/2026\/04\/24\/la-comunicacio-interna-com-a-palanca-estrategica-per-impulsar-cultura-i-transformacio-a-les-organitzacions\/","title":{"rendered":"La comunicaci\u00f3 interna com a palanca estrat\u00e8gica per impulsar cultura i transformaci\u00f3 a les organitzacions"},"content":{"rendered":"<p>En un moment en qu\u00e8 la capacitat d\u2019alinear cultura, persones i negoci esdev\u00e9 clau per a la competitivitat i la sostenibilitat empresarial, <a href=\"https:\/\/www.dircom.org\/ca\/catalunya\/\" target=\"_blank\" rel=\"noopener\">Dircom Catalunya<\/a>, en col\u00b7laboraci\u00f3 amb<a href=\"https:\/\/www.iese.edu\/es\/\" target=\"_blank\" rel=\"noopener\"> l\u2019IESE Business School<\/a>, ha celebrat una nova sessi\u00f3 de formaci\u00f3 centrada en el paper de la comunicaci\u00f3 interna com a motor de cultura i estrat\u00e8gia.<\/p>\n<p>Els prop de 50 socis i s\u00f2cies de l\u2019associaci\u00f3 que hi han participat han pogut reflexionar sobre la necessitat de fer tangibles els valors corporatius a trav\u00e9s de les persones, d\u2019impulsar una cultura <em>data driven<\/em> sense perdre el lideratge hum\u00e0 en els continguts i de garantir l\u2019alineament dels l\u00edders amb l\u2019estrat\u00e8gia empresarial.<\/p>\n<p>La taula rodona de la sessi\u00f3, on s\u2019han presentat tres casos d\u2019\u00e8xit de refer\u00e8ncia en comunicaci\u00f3 interna \u2013 BSM (\u201cTu dones vida als valors\u201d), Damm (\u201cIAmm Xperience\u201d) i SEAT &amp; CUPRA (\u201cImpulsors del Canvi\u201d) \u2013, ha estat moderada per Susanna Arasa, directora de Comunicaci\u00f3 de l\u2019IESE Business School. Els ponents han coincidit a destacar que la comunicaci\u00f3 interna requereix un enfocament estrat\u00e8gic per activar realment la cultura i la transformaci\u00f3 dins les organitzacions.<\/p>\n<p>&nbsp;<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-68916 gallery-columns-3 gallery-size-medium'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a 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href='https:\/\/www.dircom.org\/ca\/2026\/04\/24\/la-comunicacio-interna-com-a-palanca-estrategica-per-impulsar-cultura-i-transformacio-a-les-organitzacions\/dircomcat-iese-15-2\/'><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.dircom.org\/wp-content\/uploads\/2026\/04\/DIRCOMCAT-IESE-15-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"https:\/\/www.iese.edu\/es\/\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>En un moment en qu\u00e8 la capacitat d\u2019alinear cultura, persones i negoci esdev\u00e9 clau per a la competitivitat i la sostenibilitat empresarial, Dircom Catalunya, en col\u00b7laboraci\u00f3 amb l\u2019IESE Business School, ha celebrat una nova sessi\u00f3 de formaci\u00f3 centrada en el paper de la comunicaci\u00f3 interna com a motor de cultura i estrat\u00e8gia. Els prop de 50 socis i s\u00f2cies de l\u2019associaci\u00f3 que hi han participat han pogut reflexionar sobre la necessitat de fer tangibles els valors corporatius a trav\u00e9s de&#8230;<\/p>\n","protected":false},"author":3183,"featured_media":68887,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1448],"tags":[],"class_list":["post-68916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dircom-catalunya-ca"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.dircom.org\/ca\/wp-json\/wp\/v2\/posts\/68916","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dircom.org\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dircom.org\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dircom.org\/ca\/wp-json\/wp\/v2\/users\/3183"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dircom.org\/ca\/wp-json\/wp\/v2\/comments?post=68916"}],"version-history":[{"count":3,"href":"https:\/\/www.dircom.org\/ca\/wp-json\/wp\/v2\/posts\/68916\/revisions"}],"predecessor-version":[{"id":68943,"href":"https:\/\/www.dircom.org\/ca\/wp-json\/wp\/v2\/posts\/68916\/revisions\/68943"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dircom.org\/ca\/wp-json\/wp\/v2\/media\/68887"}],"wp:attachment":[{"href":"https:\/\/www.dircom.org\/ca\/wp-json\/wp\/v2\/media?parent=68916"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dircom.org\/ca\/wp-json\/wp\/v2\/categories?post=68916"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dircom.org\/ca\/wp-json\/wp\/v2\/tags?post=68916"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}