{"id":68547,"date":"2026-04-16T12:17:28","date_gmt":"2026-04-16T10:17:28","guid":{"rendered":"https:\/\/www.dircom.org\/?p=68547"},"modified":"2026-04-16T12:17:28","modified_gmt":"2026-04-16T10:17:28","slug":"disminucio-de-la-confianca-i-auge-de-la-insularitat-segons-ledelman-trust-barometer-2026","status":"publish","type":"post","link":"https:\/\/www.dircom.org\/ca\/2026\/04\/16\/disminucio-de-la-confianca-i-auge-de-la-insularitat-segons-ledelman-trust-barometer-2026\/","title":{"rendered":"Disminuci\u00f3 de la confian\u00e7a i auge de la \u201cinsularitat\u201d, segons l\u2019Edelman Trust Barometer 2026"},"content":{"rendered":"<p><a href=\"https:\/\/www.dircom.org\/ca\/catalunya\/\" target=\"_blank\" rel=\"noopener\">Dircom Catalunya<\/a> ha acollit avui a l\u2019espai All in One de CaixaBank la presentaci\u00f3 de<a href=\"https:\/\/www.edelman.com\/trust\/trust-barometer\" target=\"_blank\" rel=\"noopener\"> l\u2019Edelman Trust Barometer 2026<\/a>, una refer\u00e8ncia global per entendre l\u2019estat de la confian\u00e7a a escala social i institucional. La sessi\u00f3 ha posat de manifest una tend\u00e8ncia clara: l\u2019increment de la \u201cinsularitat\u201d, \u00e9s a dir, la creixent retic\u00e8ncia a confiar en all\u00f2 que \u00e9s diferent.<\/p>\n<p>Segons les dades presentades, el 75% de la poblaci\u00f3 a Espanya admet ser poc disposada a confiar en persones amb valors, cultures o or\u00edgens diferents. Aquest fenomen s\u2019emmarca en un context de crisi de confian\u00e7a generalitzada, marcat per la por a la desinformaci\u00f3 i per una clara bretxa institucional.<\/p>\n<p>L\u2019informe tamb\u00e9 evidencia l\u2019impacte d\u2019aquesta desconfian\u00e7a en l\u2019\u00e0mbit empresarial i laboral. A m\u00e9s, nom\u00e9s un 13% de la poblaci\u00f3 creu que la propera generaci\u00f3 viur\u00e0 millor, reflectint un fort pessimisme generacional.<\/p>\n<p>Davant d\u2019aquest escenari, les empreses emergeixen com a agents clau per restablir la confian\u00e7a. El 79% dels enquestats considera que promoure una cultura compartida dins les organitzacions \u00e9s una estrat\u00e8gia efica\u00e7 per superar la fragmentaci\u00f3. En aquest sentit, el rol dels directors de comunicaci\u00f3 esdev\u00e9 fonamental per construir ponts, generar di\u00e0leg i refor\u00e7ar una veritat compartida en entorns cada cop m\u00e9s polaritzats.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dircom Catalunya ha acollit avui a l\u2019espai All in One de CaixaBank la presentaci\u00f3 de l\u2019Edelman Trust Barometer 2026, una refer\u00e8ncia global per entendre l\u2019estat de la confian\u00e7a a escala social i institucional. La sessi\u00f3 ha posat de manifest una tend\u00e8ncia clara: l\u2019increment de la \u201cinsularitat\u201d, \u00e9s a dir, la creixent retic\u00e8ncia a confiar en all\u00f2 que \u00e9s diferent. Segons les dades presentades, el 75% de la poblaci\u00f3 a Espanya admet ser poc disposada a confiar en persones amb valors,&#8230;<\/p>\n","protected":false},"author":3183,"featured_media":68545,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1448],"tags":[],"class_list":["post-68547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dircom-catalunya-ca"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.dircom.org\/ca\/wp-json\/wp\/v2\/posts\/68547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dircom.org\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dircom.org\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dircom.org\/ca\/wp-json\/wp\/v2\/users\/3183"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dircom.org\/ca\/wp-json\/wp\/v2\/comments?post=68547"}],"version-history":[{"count":1,"href":"https:\/\/www.dircom.org\/ca\/wp-json\/wp\/v2\/posts\/68547\/revisions"}],"predecessor-version":[{"id":68548,"href":"https:\/\/www.dircom.org\/ca\/wp-json\/wp\/v2\/posts\/68547\/revisions\/68548"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dircom.org\/ca\/wp-json\/wp\/v2\/media\/68545"}],"wp:attachment":[{"href":"https:\/\/www.dircom.org\/ca\/wp-json\/wp\/v2\/media?parent=68547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dircom.org\/ca\/wp-json\/wp\/v2\/categories?post=68547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dircom.org\/ca\/wp-json\/wp\/v2\/tags?post=68547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}