IESE and Dircom have teamed up to edit this unprecedented publication that provides the opportunity to recognize the importance of communication in the corporate management.
It collects twelve real cases dealing with different situations of Corporate Communications in different sizes companies from different sectors. Brand management is addressed in cases of Acesur, Coca Cola, Deloitte, Ferrovial and Santander; media relations and crisis management in Aramón and Aena; Corporate Social Responsibility in Novartis and the Social Deed of La Caixa; internal communication in DKV; and the strategy and definition of the dircom, with BBVA and Gas Natural Fenosa.
These cases analyze in depth how they have developed, proposed and solved usual problems in business. Although unresolved issues, that should be analyzed in the classroom, are considered in these same cases.
Published by: Association of Communication Directors & IESE Business School
First edition: 2014
Number of pages: 312
30 €uros (Pick up in Pº de la Castellana, 193 1º. 28046-Madrid).
Delivery: further information: 91 702 13 77 or firstname.lastname@example.org