Actividades

En colaboración con la European Association for Internal Communication (FEIEA) se va a celebrar esta jornada centrada en las nuevas tendencias de la Comunicación Interna como herramienta clave del dircom.

De la mano de algunos de los expertos clave del ámbito europeo se llevará a cabo la exposición de algunos casos prácticos de máxima relevancia. Seguidamente, y a través de una mesa redonda, se establecerá un diálogo entre los representantes europeos y los asistentes a esta exclusiva jornada.

Agenda

9.00h Recepción de asistentes

9.25h Bienvenida

9.30h Apertura

António Rapoula

President of FEIEA - European Association for Internal Communication

Vice-President of APCE – Associação Portuguesa de Comunicação de Empresa (Portuguese Association of Corporate Communication).

9.50h Presentación Casos prácticos.

European Internal Communication Trends

Doris Ladewig

Board member of the Austrian Association of Corporate Communicators (VIKOM)

Peter Op de Beeck

Peter Op de Beeck is president of the Belgische Vereniging voor Interne Communicatie (BViC)

10.30h European Certification program (EPIC Excellence Practises for Internal Communication)

António Rapoula

President of FEIEA - European Association for Internal Communication and Vice-President of APCE –  Associação Portuguesa de Comunicação de Empresa (Portuguese Association of Corporate Communication).

10.50h Café

11.20h Mesa redonda

Doris Ladewig. Board member of VIKOM

Peter Op de Beeck. President of BViC

António Rapoula. President of FEIEA. Vice-President of APCE

Modera:

Enrique Sueiro. Vocal de la Junta Directiva de la Asociación de Directivos de Comunicación. Doctor en Comunicación. Director del Programa de Dirección en Comunicación Corporativa y Management del IE Business Schooly Dircom

12.20h Coloquio con los asistentes

12.40h Clausura

12.50h Copa de vino

13.40h Fin de la jornada

	António Rapoula. President of FEIEA - European Association for Internal  Communication and Vice-President of APCE –  Associação Portuguesa de  Comunicação de Empresa (Portuguese Association of Corporate Communication).  Marketing and Communications manager, had professional functions in the Social Security I  Information Technology Institute, Institute of Social Security and Lisbon Mobility and Parking  Company.  Graduate in Advertising and Marketing from the Escola Superior de Comunicação de Lisboa and  in Communication Sciences from the Universidade Independente de Lisboa. Attended doctoral  program at the Complutense University of Madrid.
	Doris Ladewig. Board member of the Austrian Association of Corporate  Communicators (VIKOM)  Doris Ladewig is an expert in change & corporate communications. She has a long standing  expeertise in cross-cultural change communications and in setting up corporate communications  functions for leading international companies such as Sberbank Europe, Erste Group, Deutsche  Bank, Accenture and KPMG.   Doris studied communications, marketing & advertising in Vienna. She is a board member of the  Austrian Association of Corporate Communicators (VIKOM) and the Austrian representative at the  European Association of Internal Communication (FEIEA).
	Peter Op de Beeck. President of the Belgische Vereniging voor Interne Communicatie  (BViC)  He has a deep passion and profound expertise for the internal communication and employer  branding profession. After 19 years with Alcatel-Lucent, of which the last 8 years as Internal  Communications Manager for Alcatel-Lucent Belgium, he switched in 2011 to become senior  communication consultant for RCA group, an independent communication agency in Belgium.  Since 2015 he works as a self-employed communication specialist for different private  companies and public organizations.

La sesión se celebrará en su totalidad en inglés

Plazas limitadas y reservadas por estricto orden de confirmación.

Imprescindible confirmación de asistencia a Belén Gijón

eventos@dircom.org